Avène Skincare

Integrated Brand Creative

U.S Design Lead

Art Direction • Retail • Print • PR • Digital • E-Commerce

As the U.S. Design Lead, I oversee Avène’s creative across retail, print, PR, and digital, translating brand direction into cohesive work across every consumer touchpoint. From concept through final execution, I lead projects across national retail, HCP, PR campaigns, and e-commerce.

ULTA Love Your Skin Displayer

Retail display concept developed for ULTA to unify a diverse product assortment under one clear consumer story. The creative organizes the assortment into three benefit-driven categories: Renew, Restore, and Soothe, using hierarchy, color, product imagery, and messaging to guide shoppers through the display.

Science of Skincare Summit 2026

Creative Direction & Art Direction

Developed the visual direction for Avène’s Science of Skincare event, creating a cohesive branded environment across the backdrop and tabletop displays. Concepted the experience around Avène’s three postbiotic innovations, ensuring each product story was represented consistently across event touch points.

Rather than centering the event around a single hero product, I developed a visual direction that brought all three Postbiotic innovations into the story. I extended this concept across the environmental backdrop and tabletop displays to create a cohesive, science-led experience.